In today’s world, it seems like everyone is a videographer. Whether it’s people filming their everyday lives on YouTube or businesses creating marketing videos, there’s no doubt that videography is one of the most popular forms of content creators out there. But why is that? What is it about San Antonio videography that has made it so popular?
Videography Is More Engaging Than Other Forms of Content
When it comes to engaging an audience, videography has a leg up on other forms of content like written articles or even photographs. That’s because video allows you to tell a story in a much more dynamic way than either of those two options.
You can include audio, which gives your audience another layer of information to process, and you can also add visual effects and create moods with lighting and editing that simply aren’t possible with other types of content. Video is also more likely to capture and maintain attention simply because it’s moving; our brains are wired to pay more attention to things that are in motion.
Videography Is More Shareable Than Other Forms of Content
Thanks to social media, we now live in a world where sharing is easier than ever before. And when it comes to sharing content, video is king. A study found that 54% of consumers want to see more video content from brands they support. And when people do share videos, those videos have a tendency to go viral; just think about all the times you’ve seen a funny video on Facebook or Instagram that someone has shared from another source.
Videos are also much more likely to be shared through email than other types of content; in fact, according to Forrester Research, including a video in an email can boost click-through rates by as much as 300%. When you compare those stats to the measly 2% chance of an average article being shared through email, it’s clear why videography is so popular.
Videography Helps You Connect With Your Audience on an Emotional Level
One of the best things about videography is that it allows you to connect with your audience on an emotional level in a way that other forms of content simply can’t match. A study by Emotional Science found that participants who watched product videos felt more emotionally attached to the products than those who didn’t watch the videos.
When people feel emotionally attached to something, they’re much more likely to make a purchase; in fact, studies have shown that emotions play a role in anywhere from 60% to 90% of all purchasing decisions. So if you’re looking for a way to increase sales, incorporating videography into your marketing strategy is a great way to do it.